California Loves Its Fathers

2018 Spending is UP! Second only to 2017 spending which estimated by National Retail Federation to be $15.5 billion purchases for Father's Day,  experts expect $15.3 billion in spending in 2018.

Who is getting Gifts? Of those surveyed....

• 53% buy for fathers or stepfathers
• 27% for husbands
• 10% sons

What are they buying?

• $3.2 billion give special outing  gift, such as a concert, sporting event or dinner 47% of consumers
• $2.2 billion clothing  43% of shoppers
• $2.1 billion gift cards 42%
• $1.8 billion consumer electronics 20%
• $878 million  home improvement supplies 16%
• $862 million  personal care products 19%
• $844 million greeting cards 63%
• $830 million on tools or appliances 16%
• $798 million  sporting goods or leisure  16%
• $686 million  automotive accessories 16%
• $628 million  books or music 22%

Where are they shopping?

• 39% shop department stores for those celebrating
• 34% shop online
• 25% discount store
• 24% specialty store

 
 Father's Day  is a BLIP on the retail sales radar. Here are some facts & figures 2014

Consumer spending in the United States

• Smallest of the American gift-giving holidays
• Spending is down in 2014 from 2013 by $6/person
• Total spending could reach $12.5 billion
• $663 million on tools or appliances
• $662 million sporting goods or leisure items
• $645 million home improvement items
• $641 million personal care items
• $555 million books or CDs
• $520 million automotive accessories

There's not much meeting of the minds when it comes to moms & dads shopping together in stores.   A 2013 survey found that men become bored after only 26 minutes of shopping, while it takes women a full two hours. 80% of men don't like shopping with their partners, 45% avoid doing so at all costs and nearly half of all spousal shopping trips end in arguments. 

As the, Father's Day is a blip on the retail sales radar compared to Christmas and Mother's Day, but the sentimental importance of the occasion will never be overlooked by consumers. According to NRF's 2014 Father's Day Spending Survey conducted by Prosper Insights & Analytics, the average person will spend $113.80 on neckties, tools, electronics and other special gifts for dad, slightly down from $119.84 last year. Total spending for the holiday is expected to reach .

While most people (64.1%) will simply say thank you to dad with a greeting card, four in 10 (41.5%) will treat dad to new apparel items such as neckties and sweaters, spending a total of $1.8 billion, while another 42.6% will celebrate with special outings such as dinner or a tickets to a sporting event, spending a total of $2.5 billion. Those celebrating Father's Day spend $1.6 billion on electronic gifts like smartphones and tablets, and $1.8 billion on gift cards.

Dad's loved ones will look for gifts at a variety of locations, including discount stores (28.1%), online (28.4%) and specialty stores (24.2%); 16.6% say they plan to support their communities and shop at a local or small business to find gift items for dad. Most shoppers, however, will head to dad's favorite department store (35.8%).

More than half of survey respondents plan to shop for their father or stepfather (52.3%) and 27.6% will look for ways to show their appreciation for their husband.