Where's the Valentines Romance? Valentine's Day (Feb. 14) means hotels and spas are gearing up for increased traffic on Valentines Weekend! Among the countless Valentine's getaways are Benbow Inn (Garberville), Chanric Inn (Calistoga), and South Coast Winery & Spa Hotel (Temecula). For tasty Valentines gifts Figis ships "The Perfect Man" chocolate described as sweet & decadently rich, just how a man should be. A hearty Valentines gift for him is the Heartbreaker Snack Assortment with cheese, garlic sausage, cupcakes and candies. See figis.com

Whether it's a weekend getaway or a night out on the town, consumers are looking for quality rather than quantity this Valentine's Day. The biggest spenders age 25-34 years typically spend double the national average, and the second biggest spenders age 18-24 aren't far behind. Although the Western U.S. celebrates Valentine's Day less than other regions over half the local population plans on honoring the holiday in a financial way.

The average buyer plans to spend around $85. Here are the most purchased items:

1. Greeting cards
2. Candy
3. Flowers
4. Evening out
5. Jewelry
6. Clothing

Where's your money being spent?

1. The spouse or significant other 83%
2. Other (NOT the spouse) gets 65%
3. Family 46%
4. Friends 25%
5. Pets 23%
6. Children's Classmates/ Teachers 21%
7. Co-workers 11%

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