California Tourism
California Travel Statistics & Facts
CALIFORNIA TRAVEL STATS 2016-2018
#6 Global Economy — If California was a country, it would be 6th, based on
its $2.4 trillion GDP.
1.1 million people work in travel & tourism
$10.5 billion in tax receipts through travel trade
$4.9 billion in local taxes | $5.3 billion in state taxes
11% of US travel market domestic share
75% of travelers are Californians, making 211.6 million trips/yr.
$126.3 billion travel spending in 2016
1,096,000 jobs & $45.4 billion earnings supported by travel
275 million - 280 million California person trips per year in the 2017 to 2018
time frame.
7 times the population (40 million in 2018) make trips
20% are business travelers
75-78% of state travelers are Californians visiting their own state
6-7% of visitors are from other countries
DOMESTIC MARKETS
California 166 million visitors annual
Arizona 7.4 million visitors
Nevada 6.2 million visitors
Utah 3.1 million visitors
Oregon 2.9 million visitors
Washington 2.9 million visitors
Texas 2.4 million visitors
Colorado 2 million visitors
INTERNATIONAL MARKETS
Mexico 7.6 million visitors annual
Canada 1.6 million visitors
China 1.6 million visitors
TOP DEMOGRAPHIC AREAS (DMA) OF ORIGIN
Los Angeles 41.5%
San Francisco-Oakland-San Jose 19.0%
Sacramento-Stockton-Modesto 14.4%
San Diego 7.8%
Fresno-Visalia 5.7%
Chico-Redding 3.0%
Bakersfield 2.7%
Santa Barbara-Santa Maria-San Luis Obispo 1.7%
Monterey-Salinas 1.7%
Eureka 0.7%
Yuma-El Centro 0.5%
HOTELS
76% Occupancy rates in California hotels in 2016
53% more hotels opened in California in 2017 than 2016
CONVENTION CENTERS
DESTINATION MANAGEMENT ORGANIZATION
- HUNTINGTON BEACH - Visit Huntington Beach Conference & Visitors Bureau
- NAPA - Visit Napa Tourism Bureau and Marketing Organization
- NEWPORT BEACH - Newport Beach & Company marketing and destination organization
- OXNARD - Oxnard Convention and Visitors Bureau
- SACRAMENTO - Sacramento California CVB Initiative |Farm to Table Tourism
- SAN FRANCISCO - San Francisco Conference and Visitors Bureau
- SANTA MONICA - Santa Monica Convention & Visitors Bureau
- WEST HOLLYWOOD - Visit West Hollywood Information, Tourism
- YOLO COUNTY - Yolo County CVB Davis, California
TOURISM INFORMATION