Let the Games Begin at US Open Surfing Huntington Beach
Within a nine day period an estimated 1.5 million babies in diapers, grade school brothers, teen sisters, and adults who pay the bills will pack the beach starting today for the US Open of Surfing and Beach Games. Shoe and apparel company VANS is new title sponsor, so they’ve renamed some events for maximum branding efforts. While surfing is one element of the festival, it isn’t always the biggest or most popular. People literally swarm to the beach to listen to the free concerts on the sand, to look for freebie give-aways from vendors, to skate, kick up the dust and play. US Open of Surfing includes several surfing award ceremonies on Main Street, drum circles, music and entertainment tents, and humongous crowds. The Festival goes July 19-28, 2013, usopenofsurfing.com
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