A setback to California’s tourist destinations and local economies they support has been not been seen since September 11, 2001.
Destinations such as Big Bear Lake want to spread the word that they are NOT open for business and guests. Just as a beautiful, late spring snow promised perfect powder for unparalleled skiing in the high Sierras, Mt. Shasta and San Bernardino mountains, the resorts have had to turn away much needed traffic. Here is a sampling:
The state’s tourism arm is trying to help destinations with their messaging, but there’s not much they can say to alleviate the pain of closures in ski resorts’ prime season. Hundreds of thousands of residents with a passion for skiing and snowboarding are “feeling the burn,” as well.
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