When Adam Levine’s Super Bowl appearance sparked mostly negative response about his body art and tattoos, some said we’ve reached the tipping point where tattoos are no longer cool. Don’t tell that to the tattoo artists at some 20,000 parlors nationwide.
Estimates as to how many Americans have tattoos range from 30-60%, and there’s no denying that some must hide them when applying for jobs, which could account for the lack of accurate numbers. Here’s what the industry touts: Approx. $1.65 billion is spent annually on tattoos in the U.S. The most common place for a tattoo in women is ankle (27%) and upper back shoulder (34%) in men. 32% of people with tattoos claim that they are addicted to ink — that’s the target audience for tattoo festivals, expos and conventions!